ADIDAS - “GIRLS DON’T STOP”

DID YOU KNOW THAT OVER 46% OF GIRLS SKIP PE CLASS DURING THEIR PERIODS, MOSTLY OUT OF FEAR OF LEAKS? TO TACKLE THIS ISSUE HEAD-ON, WE PROPOSED AN EXCITING COLLABORATION BETWEEN ADIDAS AND THINX. OUR CAMPAIGN AIMS TO NORMALIZE PERIODS AND PERIOD TALK IN SPORTS, EMPOWERING GIRLS TO PARTICIPATE CONFIDENTLY IN EVERY ACTIVITY, EVERY DAY.